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Field notes on building
Western brands.

Plain-spoken thinking on positioning, e-commerce, photography, and what actually moves the number — for the brands building something that refuses to look ordinary.

Start here · The complete guideHow to Build a Western Brand OnlineThe whole map in one place — position the brand, build the site, then sell and grow.Read the guide →
Web & E-commerce

What a Western Brand Website Really Costs — and What Actually Moves Revenue

Quotes range from $2k to $200k and none of them are lying. Here's what you're actually paying for — and the handful of things that move the sales number once the site is live.

6 min read