Web Design & Development in Dallas–Fort Worth
Custom storefronts and brand sites with the weight of print and the speed of the modern web. We don't ship page-builder templates — we build sites that load like an app and read like a leather-bound catalog, the kind that lets a small label stand shoulder-to-shoulder with the heritage houses.
Development led by Troy Morgan. Full work →
Custom design
No themes off a shelf. Type, motion, and structure built around your brand, not a template half your market already runs on.
Built to convert
Storefronts and brand sites engineered to turn a browse into a purchase — fast, durable, and tuned for how people actually shop.
SEO from the ground up
City pages, schema, redirects, and clean structure baked in — so the site ranks for the searches that bring you customers.
A brand site is the front door. Behind it, we build the systems most studios farm out — the same stack that runs a 50-year, multi-location retailer every day. We've already needed every integration we ship, so we know what it looks like when something breaks the night before a sale.
Platforms & builds
- Custom Shopify themes & Liquid — never an off-the-shelf theme
- Headless & Hydrogen storefronts
- Next.js & React application builds
- WordPress takeovers, rebuilt static-first
- Vercel hosting, edge config & serverless functions
Commerce & integrations
- Shopify GraphQL Admin & Storefront APIs
- Klaviyo email flows & SMS
- NetSuite / ERP & inventory sync
- POS UI extensions for in-store
- Google Merchant Center feeds & feed health
- Payments, CRM & analytics API glue
Automation & AI
- Python & Node pipelines that run unattended
- Product-description & content generation at scale
- LLM-powered features with factual grounding & human review
- Self-learning fraud detection & order grading
- Daily reporting & monitoring
SEO & performance
- Core Web Vitals & speed tuning
- Schema / JSON-LD — LocalBusiness, Product, FAQ, Breadcrumb
- A page for every service in every town you work
- Migrations with full 301 redirect maps — no lost rankings
- Google Search Console integration & page audits
Are you a local Dallas–Fort Worth web design company?
Yes. We're a Dallas–Fort Worth web design company building custom Shopify and Next.js sites for brands across DFW and Texas — and out of state when the fit is right. Web work doesn't require us in the room, but local brands get the whole studio: the site, the branding, the photography, and the social under one roof.
Do you build on Shopify or custom?
Both. E-commerce brands usually land on Shopify; service businesses and editorial brands get a custom Next.js build. We pick the platform that fits the business, not the other way around.
Will the rebuild hurt my existing rankings?
No — we map every old URL to a redirect so the rankings you've earned carry straight over to the new site. It's the first thing we plan, not an afterthought.
Is it just the website, or the systems behind it too?
Both. The site is the front door — behind it we build the integrations and automation most agencies farm out: Shopify apps, Klaviyo flows, ERP and inventory sync, product feeds, POS extensions, fraud detection, and the API glue that ties your stack together.
How long does a custom website take?
A custom site usually runs 4–8 weeks from kickoff to launch, depending on scope and how fast content comes together. A single integration might be a week; a full platform build is longer. We give realistic timelines, not optimistic ones.
How do you price projects — fixed fee or retainer?
Every project is scoped and priced up front, so you know the number before work starts. Larger builds and ongoing work — campaigns, SEO, feed health, maintenance — run on a monthly retainer. We'll tell you which fits what you're trying to build.
What happens after launch?
Most clients keep us on a monthly retainer after launch — edits, new features, performance monitoring, plus the marketing side as the business grows. The relationship doesn't end at handoff.
Will this help me show up in Google's AI answers?
Over time, yes — it's earned, not switched on. We write the questions your customers actually ask straight into the site as plain Q&A and label everything with structured data so Google and the AI tools can read it cleanly — that's what makes a site quotable. The biggest movers are still your Google Business Profile, your reviews, and classic rankings, and the site is built to support all of it.