Contractor · Web
B Squared Excavating
A WordPress rebuild that ranks the towns they actually serve.
The brief
An aging WordPress site, slow to update, that didn't rank and didn't sound like them. This was a takeover and a full rebuild.
What we built
Static-first, no page builder: fifteen city pages for the towns they serve, a page per service, and LocalBusiness schema on every route. Every changed URL got a redirect so the old rankings carried over.
The result
A fast site in their own blue-collar voice that brings in calls instead of just existing.
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