The brief
A premium multi-location retailer that outgrew off-the-shelf tooling and needed systems built for how the business actually runs.
What we built
A custom Shopify toolchain over years: AI fraud detection trained on their own orders, an automated product-description pipeline across thousands of SKUs, a Google Shopping audit platform, POS extensions tying three stores together, and a revenue-driving Klaviyo integration.
The control room
All of it feeds a custom admin dashboard the team runs the business from — order pipeline, physical inventory counts, sale scheduling, feed health, and fraud review in one place, instead of a dozen tabs and spreadsheets. This is the operations layer most agencies never touch, and it's where a 50-year-old retailer with real volume actually lives day to day.
Our own proving ground
Every one of these tools ran on our own 50-year business before it ever went near a client's. The fraud engine, the reorder logic, the sale scheduler now powering Steinmetz's dashboard — they were all battle-tested here first. When we tell a client we build custom software, this is the receipt: we run it on ourselves before we sell it.
The result
Each system connects to the others and to the way the business works — not one-off projects, an operating platform.
Steinmetz Co.
Steinmetz Co. is a founder-led western denim brand built for the barrel-racing world. We're giving it the works — a full Shopify storefront overhaul, niche SEO for western and rodeo apparel, a Google Merchant feed, Klaviyo email and SMS, fraud protection, and a custom back-office dashboard the whole team runs the business from.
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